When it comes to your customers’ information, you must take security seriously. Your online forms can be one of your biggest risks. According to the 2019 Application Report, the single biggest culprit to all web-related data breaches was formjacking. Follow these best practices to protect your form data.
One of the most common types of lead generation tools among all businesses is the web form. In fact, 74 percent of companies use web forms for lead generation, with almost 50 percent reporting their online forms are their highest converting lead generation tool. But not all forms are created equal. Here are some tips and tricks to designing your forms with the user — and your stakeholders — in mind.