Content Strategy

Learn how to research, maximize and present the benefits of your favorite form solution to gain buy-in from executives.

One of the most common types of lead generation tools among all businesses is the web form. In fact, 74 percent of companies use web forms for lead generation, with almost 50 percent reporting their online forms are their highest converting lead generation tool. But not all forms are created equal. Here are some tips and tricks to designing your forms with the user — and your stakeholders — in mind.